Author name: skandha

Skandha launch SyncView real-time Ad delivery tracking dashboard to prevent revenue leakage during live sports playout Neha Modi to lead growth strategy and steer solutions roadmap to align with region-specific needs of MENA OTT/streaming platforms July 19, 2025 Customizable cloud-based / on-prem dashboard seamlessly maps to any playlist associated with each live stream providing instant visibility of Ad delivery signals Mumbai, India – November 12, 2024 – Skandha Media Services, a leader in scalable playout services that leverage cloud technology, automation, AI, and machine learning, has launched. SyncView, a highly intuitive real-time Ad delivery tracking dashboard designed to prevent revenue leakage that can occur in high pressure live sports playout environments. “SyncView provides real-time visibility of the status of each Ad during live playout,” states Nitin Jain, managing partner of Business and Solution Engineering at Skandha Media Services. “If an Ad isn’t fired at its allocated Ad spot according to the playlist, the dashboard alerts the operator so they can find more opportunities to compensate for the undelivered Ad during the current event.” In a typical scenario undelivered Ads, which have huge implications on revenue potential, go undetected until the end of an event when ASRUN logs are compiled and analyzed, explains Jain: “Instead of waiting for the following day or the next event to compensate for the missing ad, by which time all available ad spots may be fully booked, SyncView provides real-time campaign monitoring and optimization during the current playout. It means that an ad can be fired at the very next opportunity based on live impression count or timing on screen with a notable sports star, or when there is a goal or century – depending on the sport. Ultimately this prevents revenue leakage.” The cloud-based dashboard provides advertisers and advertising agencies with complete peace of mind when it comes to maximizing revenue. It also helps live sports broadcasters and streaming platforms to meet contractual obligations, while easing pressure on playout operators. SyncView can be securely accessed from any web-browser so that the advertisers and agencies can also track delivery of their Ads in real time. Furthermore, the Ad delivery data is stored automatically, which also prevents any potential misalignment when it comes to billing. “Everyone from the operators, to supervisors, to clients can see what is happening in real time; not only creating a sense of confidence and control, but also allowing advertisers to request Ad spot changes on the fly to fully optimize campaigns during live playout,” adds Jim Oakes, who recently joined Skandha Media Services as VP of Business & Growth – Americas. Based on an open standard platform, the completely customizable SyncView dashboard uses a conversion module to seamlessly map to any playlist associated with each live stream in order to provide instant visibility of Ad signals, whether they have been delivered, are still pending, partially played, on which channels, in which languages, etc. “We’ve implemented SyncView for playout of a couple of recent major sports events in Germany and in the Middle East, and we’re looking for opportunities to support brands across the USA,” says Oakes. “We’ve received fantastic feedback from our broadcast and OTT clients who rely on the dashboard and now feel more in control and better protected with regards to potential revenue leakage.” For more information, please visit www.skandhams.com About Skandha Media Services Skandha Media Services leverages cloud technology, automation, AI, and machine learning to provide first-class managed services to empower broadcasters, OTT platforms, content owners & aggregators, rights holders, and brands, with scalable playout solutions and dependable centralized resources. Serving major media organisations, Skandha Media Services has collaborated with its customers over 10+ years on high-profile, big-ticket events across Asia and beyond. With its live stream monetization platform, customized linear and VOD services, and customized packages for content production, Skandha Media Services has been responsible for 16,500+ playout operations and 85,000+ hours of streaming, with almost 60million views. The company’s structured approach, process-centric workflows, client-focused services, and an empowered workforce continue to drive innovation – achieving heightened efficiency, agility, and autonomy for its customers – completely detached from legacy constraints. For more information please visit www.skandha.in. PR Agency contact: Susie HaldarWAYSU Ltd.susie@waysu.co.ukTel +447533957555 Skandha Media Services contact: Ramkrishna Sharmarsharma@skandha.inTel +91 22 62040505

Skandha Recruits New VP Of Business & Growth In Strategic US Expansion Neha Modi to lead growth strategy and steer solutions roadmap to align with region-specific needs of MENA OTT/streaming platforms July 19, 2025 Industry veteran Jim Oakes to boost brand awareness and spearhead company growth as major partnerships continue to form between US sports leagues and streaming services Mumbai, India – October 15, 2024 – Skandha Media Services, a leader in scalable playout services that leverage cloud technology, automation, AI, and machine learning, has appointed Jim Oakes as its new VP of Business & Growth – Americas, to spearhead the company’s expansion into the US broadcast and streaming market. Media industry veteran, Oakes has served the sector for over 35 years and accumulated a vast portfolio of projects and skills across engineering, operational and commercial disciplines, holding senior positions at organizations such as Time Warner Cable, SeaChange and XOR Media. In this newly created role, Oakes will be responsible for supporting the company’s growth strategy and introducing Skandha to organizations that are looking for scalable playout solutions, increased revenue and expert support for their live sports and events streaming. “The sports streaming market is experiencing explosive growth in the US, driven by a fundamental shift in consumer behavior,” says Neelesh Dalvi, co-founder and head of digital operations at Skandha Media Services. “Fans are demanding more control over their viewing experience, wanting both live and on-demand access to their favorite sports. We’re seeing major partnerships forming between sports leagues and streaming services to capitalize on this opportunity, and we’re poised to help with their operations and monetization.” “The US market will seriously benefit from Skandha’s 10+ years’ experience in collaborating on a range of big-ticket events and productions including the Olympics, Oscars, FIFA World Cup, Game of Thrones, Asia Cup, IPL, and many more – with high profile customers, such as Disney+ HotStar, Tata/Sky and Jio Cinema,” explains Oakes. “The company’s innovative spirit, strong leadership team and its unique handle on cloud technology, automation, AI, and machine learning combine to make their solutions an attractive proposition for the US market right now – in particular the streaming of live sport.” Oakes’s experience spans transmission, master control, remote production, commercial insertion, systems integration, technical support and customer service. Having overseen major projects in his early career at WGRC-TV’s Newsroom, its corporate master control, editing and remote production facilities, as well as being responsible for video maintenance and commercial insertion signal distribution at Time Warner Cable, Manhattan, his insider knowledge is invaluable. Oakes also held various senior positions at SeaChange International, becoming Director of Technical Support Services in APAC for its video on demand, advertising, Hospitality Service Network (HSN), iTV systems and broadcast/server storage products. He played key roles in the delivery of VOD/NVOD, digital Ad insertion and ‘media cluster’ projects for brands such as British Telecom (UK), Colorado Satellite (USA), Comcast (USA), HOT Communications (Israel), News Corporation (Japan), On Media (South Korea), StarHub (Singapore), Telenet (Belgium), Telewest (UK), UPC (Netherlands) and Times Warner NYC (USA). “Jim understands the intricacies and challenges that broadcasters and OTT platforms face today,” continues Dalvi. “He’s built a dependable reputation across the industry and his extensive network of contacts, along with his wide-ranging expertise, will enable us to reach a plethora of broadcasters, OTT platforms, content owners & aggregators and rights holders across the USA.” Most recently, Oakes served as a board member and president of XOR Media in APAC, where he successfully set up and incorporated the company’s local domestic corporation in Manilla and also headed up the field service and support teams locally, as well as in South Korea and India, whilst also being responsible for the marketing team and technical pre-sales in the region. For more information, please visit www.skandha.in About Skandha Media Services Skandha Media Services leverages cloud technology, automation, AI, and machine learning to provide first-class managed services to empower broadcasters, OTT platforms, content owners & aggregators, rights holders, and brands, with scalable playout solutions and dependable centralized resources. Serving major media organisations, Skandha Media Services has collaborated with its customers over 10+ years on high-profile, big-ticket events across Asia and beyond. With its live stream monetization platform, customized linear and VOD services, and customized packages for content production, Skandha Media Services has been responsible for 16,500+ playout operations and 85,000+ hours of streaming, with almost 60million views. The company’s structured approach, process-centric workflows, client-focused services, and an empowered workforce continue to drive innovation – achieving heightened efficiency, agility, and autonomy for its customers – completely detached from legacy constraints. For more information please visit www.skandha.in. PR Agency contact: Susie HaldarWAYSU Ltd.susie@waysu.co.ukTel +447533957555 Skandha Media Services contact: Ramkrishna Sharmarsharma@skandha.inTel +91 22 62040505

Skandha Media Services announces strategic appointments in Sales and Finance as company experiences accelerated growth June 18, 2024 Nitin Jain joins sales team from AWS Elemental and Sathisan T as new CFO Mumbai, India – June 18, 2024 – Skandha Media Services, a leader in scaleable playout services that leverage cloud technology, automation, AI, and machine learning, has announced the appointments of Nitin Jain in the capacity of sales consultant and Sathisan T as its new CFO. The company has experienced an uptake in clients across OTT platforms, in particular sports streaming organisations. As Skandha continues to build innovative workflows and optimised solutions for on-demand scaling to drive down costs for its customers, it has seen a significant increase in market demands. “Our infrastructure and platforms enable OTT players to capitalise on new opportunities, improve user experience, and remain relevant in this dynamic space,“ said Yogesh Salian, director of Client Services, Skandha Media Services. “With Nitin and Sathisan onboard, we’ll be able to meet new market demands, and our operations and customers will continue to thrive.” Nitin Jain joins Skandha from AWS Elemental where he most recently held the position of Principal Solutions Architect for AWS Media & Entertainment. With vast experience in IPTV, digital TV, OTT and cable TV, Nitin brings invaluable knowledge and expertise to the company, from both a vendor and systems integration perspective. “Nitin’s large network of influential industry contacts are a credit to his approachable personality and professionalism,” said Salian. “His ability to adapt and learn quickly in fast-paced environments means that he’s a perfect fit for the Skandha work ethic.” Jain is responsible for driving sales and business development, enabling further growth and providing industry perspective to improve and inform Skandha’s product and services development. Having spent a total of twelve years at AWS, Nitin received a number of promotions across the spectrum of solutions architecture, from Senior Pre-Sales, to Manager, to Principal. He also spent a short time as Principal Architect for Media and Entertainment at Google cloud platform solutions provider, WTI Cloud Computing. Sathisan T joins the Skandha leadership team, in the capacity of CFO (Chief Finance Officer). Sathisan brings a wealth of experience and expertise accumulated over 25+ years in finance. He has consulted for a range of organisations from start-ups to enterprise-level across the telecoms, FMCG, manufacturing and consulting industries. “Sathisan will prove to be a valuable asset to the company as we continue our phase of accelerated growth, providing business strategy insights and intelligence and business process improvements,” concluded Salian. For more information, please visit www.skandha.in About Skandha Media Services Skandha Media Services leverages cloud technology, automation, AI, and machine learning to provide first-class managed services to empower broadcasters, OTT platforms, content owners & aggregators, rights holders, and brands, with scalable playout solutions and dependable centralized resources. Serving major media organisations, Skandha Media Services has collaborated with its customers over 10+ years on high-profile, big-ticket events across Asia and beyond. With its live stream monetization platform, customized linear and VOD services, and customized packages for content production, Skandha Media Services has been responsible for 16,500+ playout operations and 85,000+ hours of streaming, with almost 60million views. The company’s structured approach, process-centric workflows, client-focused services, and an empowered workforce continue to drive innovation – achieving heightened efficiency, agility, and autonomy for its customers – completely detached from legacy constraints. For more information please visit www.skandha.in. PR Agency contact: Susie HaldarWAYSU Ltd.susie@waysu.co.ukTel +447533957555 Skandha Media Services contact: Ramkrishna Sharmarsharma@cloneweb.skandhamediaservices.comTel +91 22 62040505    

EVINCE AI-based proof-of-delivery Ad verification tool for live sports platforms July 19, 2025 AI-enabled Evince automates detection and capture of primary and secondary Ad elements on multiple live sport streams, to instantaneously store visual proof of delivery Mumbai, India – May 21, 2024 – Skandha Media Services, a leader in scalable playout services that leverage cloud technology, automation, AI, and machine learning, has launched Evince, a unique AI-based Ad verification tool that offers total peace of mind to live sports streaming platforms and advertising agencies. Designed to empower broadcasters, OTT platforms, content owners & aggregators, rights holders, and brands, the AI-enabled technology automates the detection and capture of primary and secondary Ad elements on live sport streams. With Evince, advertising agencies and advertisers can see exactly how an Ad appeared on a specific channel via mobile, digital, or CTV, and at what point during a live event. The solution ensures that contractual obligations are met by providing advertisers with automated visual proof-of-delivery. “This technology goes far beyond providing traditional logs for a live sports stream that may be firing hundreds and even thousands of Ads over the full length of a live game or competition,” said Yogesh Salian, director of client services at Skandha Media Services. “The advertising agency not only has the ability to check that a particular Ad appeared visually correctly during an event on a specific stream or platform, but also that it was delivered at a specific time, or in a particular spot, for the expected duration.” Ad placement and timing are crucial during live sports events. Evince provides visual evidence that an Ad has been served by using AI to detect Ad elements displayed in a live sport stream. It captures and meticulously records each one as a video or image file with timestamps, using metadata to automate file names relating to the commercial ID and brand. Video spot Ads (including those carrying QR codes) are saved as files in MP4 format and L-Band, Aston, and Bug Ads are saved as PNG, JPG & MOV files. The files are instantaneously and securely stored in the cloud so that each Ad insertion record can be accessed reliably in real-time. Skandha developed the new AI-based technology after a customer approached them to find a way to provide visual proof to their advertisers that 100% of Ads were being served and displayed correctly during the streaming of a live cricket match. “Initially we implemented a manual process to monitor and record screenshots and videos of each Ad on multiple streams during the match,” explained Salian. “Although the client was impressed with having instant access to the visual files of every single Ad, the manpower and resources to accomplish this level of verification was unsustainable. This is when we introduced Machine Learning to automate the process – training cameras to identify and capture Ad elements. With Evince we can deliver super-efficient Ad verification and next-level proof of delivery that simply did not exist before.” “The transparency that Evince provides builds trust with advertisers by ensuring responsible ad practices that contribute to safeguarding their brand identity,” adds Salian. “We carried out a Proof of Concept (POC) for one of the large OTT platforms in India and Evince went beyond their expectations. Advertisers spend big money on Ad insertions during live sporting events, so being able to provide easily accessible visual proof of delivery using AI is a game changer,” concluded Salian. “Our new Evince tool fosters a trustworthy and sustainable advertising ecosystem for all stakeholders.” Evince provides complete peace of mind to live sports streaming platforms and helps broadcasters and OTT platforms to fulfill contractual obligations with advertisers. For more information please www.skandha.in About Skandha Media Services Skandha Media Services leverages cloud technology, automation, AI, and machine learning to provide first-class managed services to empower broadcasters, OTT platforms, content owners & aggregators, rights holders, and brands, with scalable playout solutions and dependable centralized resources. Serving major media organisations, Skandha Media Services has collaborated with its customers over 10+ years on high-profile, big-ticket events across Asia and beyond. With its live stream monetization platform, customized linear and VOD services, and customized packages for content production, Skandha Media Services has been responsible for 16,500+ playout operations and 85,000+ hours of streaming, with almost 60million views. The company’s structured approach, process-centric workflows, client-focused services, and an empowered workforce continue to drive innovation – achieving heightened efficiency, agility, and autonomy for its customers – completely detached from legacy constraints. For more information please visit www.skandha.in. PR Agency contact: Susie HaldarWAYSU Ltd.susie@waysu.co.ukTel +447533957555 Skandha Media Services contact: Ramkrishna Sharmarsharma@cloneweb.skandhamediaservices.comTel +91 22 62040505