Game-Ready
Playout at Any Scale
Skandha’s scalable playout services are purpose-built for the fast-paced demands of live sports broadcasting and streaming. Leveraging cloud-native infrastructure and automation, we enable broadcasters to launch, expand, or adapt channels in real time—without the burden of fixed infrastructure.
Ad QC for Live Sports, Eliminating Risk in Real-Time
Smarter Ad QC starts here
Introducing smarter log monitoring, corrupt file detection, improved report formatting, and automated housekeeping. These features work together to create a streamlined, reliable, and fully automated quality control workflow- ensuring your advertising content is delivered with greater accuracy and efficiency.
In the adrenaline-charged world of live sports broadcasting, there’s no room for ad errors. Every second counts—and so does every frame. Ensuring that ads meet strict technical and quality standards during a live stream is a complex task that can strain internal teams and jeopardize revenue if anything goes wrong.
Live sports teams must juggle a range of ad quality checks on the fly, including:
Video & audio accuracy
Correct file formats and frame rates
Detection of black frames, freeze frames, or corrupt files
Log monitoring & compliance with both industry standards & individual client requirements
Video & audio accuracy
Correct file formats and frame rates
Detection of black frames, freeze frames, or corrupt files
Log monitoring & compliance with both industry standards & individual client requirements
Failure in any of these areas could mean dropped frames, dead air, or worse - missed revenue opportunities and brand damage.
We bring automation and intelligence into your Ad QC workflow. Our solution detects issues before they go live, streamlines compliance, and maintains ad integrity—so your audiences stay engaged, your sponsors stay confident, and your reputation stays protected.
Let us help you keep every play, every ad, and every moment seamless.
Ad insertion that drives revenue without disruption
Skandha’s dynamic ad insertion solutions are built for the speed and precision that live sports broadcasting demands. Our platform enables real-time ad delivery that’s context-aware, compliant, and seamlessly integrated into the live feed.
With support for both server-side and client-side insertion, broadcasters can target specific audiences across geographies and devices—maximizing monetization without disrupting the viewer experience. Combined with Skandha’s cloud-native infrastructure and automated QC tools, every ad hits the mark, every time.
Real-Time Ad
Intelligence for
Maximum
Monetization
Ad Monitoring & Monetization
That Keeps You in Control. In live sports broadcasting, every ad counts – and every second matters.
Skandha’s SyncView and Evince solutions are purpose – built to help broadcasters and advertisers maximize revenue, ensure compliance, and maintain real-time visibility across every campaign.
SyncView
Is a cloud-based, real-time ad delivery tracking dashboard that gives operators, supervisors, and advertisers instant insight into ad performance during live playout.
It maps directly to playlists and monitors whether ads are delivered, missed, or partially played—flagging issues as they happen, not after the event.
Evince
Complements SyncView with deep campaign analytics, offering insights into ad frequency, placement, and audience engagement across channels and regions.
Together, these tools provide a closed-loop monetization ecosystem—from real-time delivery assurance to post-event performance optimization.
With secure browser-based access, customizable dashboards, and seamless integration into your existing playout and ad tech stack, Skandha empowers you to:
Track ad delivery in real time
Optimize campaigns on the fly
Ensure billing accuracy and transparency
Maximize ROI for every ad slot
Smarter Ad Placement. Stronger Fan Connection
Skandha helps broadcasters elevate live sports coverage by seamlessly integrating advertiser-supplied secondary ad elements – like L-Band overlays, Aston graphics, dynamic logos ,ticker visuals and QR codes – into the live stream.
These non-intrusive formats are placed with precision by Skandha’s experienced operators, who know exactly when & where to deploy each element for maximum impact.
Using our cloud-native infrastructure, we automatically populate ad playlists based on both the type and duration of each element – ensuring ads appear at the most opportune moments during the match, such as replays, commentary breaks, or natural pauses in play.
We also maintain brand exclusivity, so competing sponsors never share the same screen time.
The result? More engaging fan experiences, smarter monetization, and seamless delivery—every time.
Skandha’s Ad Operations Managed Services: Structured. Reliable. Always On
In the fast-paced world of live events streaming, flawless ad execution isn’t optional—it’s essential. At Skandha Media Services, we provide 24×7 Managed Services through a purpose-built team structure that guarantees reliability at every stage of the ad delivery lifecycle.
Meet the Team Behind the Excellence:
Together, this trio of Technicians, Supervisors, and Operators forms a tightly integrated, reliable ad operations team that acts as an extension of our clients’ broadcast or digital infrastructure.